Ways to Embrace Sustainable Fashion

Things you discard will linger around you

We are tricked into believing that anything we discard will magically vanish from the face of the earth leaving no trace behind. Fast fashion is one such industry that does the work of “make-believe”. This industry produces cheap, poor-quality clothing which you have to keep changing with a new one to keep up with the “trend”.

In counter to this, we see that there is a rise in the sustainable fashion movement. If you are someone who wants to be a part of it this blog will show you ways in which you can embrace sustainable fashion.

Image Credit: Unsplash

What’s wrong with fast fashion?

Fast fashion is proving detrimental for our environment and society because its production processes, usage cause — water wastage, greenhouse gas emissions, deforestation, and exploitation of people involved at every stage.

The truth is our oceans, our soil and our air are getting polluted because of our lifestyle choices. We are in ways (known and unknown) causing harm to our planet. The clothes we dump get into landfills which make mountains of toxic waste. These toxic mountains at the fringe of our cities are growing day by day.

We know that buying that trendy thing online at cheap prices is very alluring. But all this comes at a very high cost for our environment. So if you have decided to leave fast fashion behind and embrace sustainable fashion here are a few tips for you-

Ask grandma for hacks

Back then the words like sustainability or sustainable fashion were not in trend. But we know that when it comes to sustainable and conscious living our ancestors were the best. Because in India we believed since ancient times that we can live peacefully only by harmonizing our needs in ways that don’t harm our environment.

We should look back to how our grandparents lived because they were true warriors defending the environment(without even realizing it).

They followed the 3R rule of reducing, recycling and reusing. To give you an example -my grandma uses her old cotton saree or any piece of clothing and converts it into a pillow cover, a tote bag, a dusting cloth, or a beautiful bedsheet!

If you don’t have grandma around you, just close your eyes and ask yourself — what would grandma do?

Support a local tailor

We all know how important it is to support local businesses.

You can go to your nearby tailor and ask him to make the dress exactly as you want. You don’t have to waste days scrolling on the online shopping websites and then placing the order only to find out it’s not the same color as was shown in the picture!

Give your wardrobe a minimalist makeover

This you can do by creating what is called a capsule wardrobe. In your capsule wardrobe, you will have clothes that never go out of fashion. It can include skirts, trousers, coats, and shoes which can be augmented with other clothing. You can make your wardrobe versatile and timeless by including in it things like- a white shirt, a black blazer, a silk scarf, a tote bag, a pair of tailored trousers and white sneakers.

Be a conscious customer

Before falling prey to fast fashion ask yourself — do I have an alternate option? How will my choices affect the environment?

We have to keep in mind that our demand influences the market forces. We have to be conscious of the sustainability factor. Our choices should direct the market forces towards greater ecological integrity and social justice. Sustainable fashion is the responsibility of citizens as much of the government and the private sector industries.

Reduce, Recycle, Reuse

Start-ups, NGOs and other conscious brands are doing their best to find out how reusing, repurposing, recycling can be converted into a commercially viable option.

The industries working in the field of 3Rs are going to grow in the future as people become more aware. These industries will pave the way for sustainable tomorrow and will create viable business opportunities.

On an individual level, our focus should be on promoting local brands, cruelty-free products, timeless handcrafted designs. We should do away with the shame connected with reusing and repairing the things we own.



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